There are many ways you can market your business. People usually turn to social media for their advertising strategies. One overlooked yet just as effective method is taking the more tangible route.
Promotional products have been around for as long as anyone can remember. They often come in pens, apparel, stationery and confectionery tokens. Although digital schemes are a popular means of advertising today, custom promotional products may be the approachable yet effective marketing strategy businesses are looking for.
Its Impact on Customers
A pen with an embossed brand name on it is more than just a writing instrument. By attaching a logo on everyday items, you produce simple yet effective marketing products.
According to the Australian Promotional Products Association, around 76% of people recall the names of the brands long after they received the promotional merchandise. Around 55% of them keep the items for more than a year and around the same number of people use them every day. The more businesses invest in promotional products, the more favourable impressions they will receive from potential customers.
More Bang for Your Buck
Digital ads are one of the most costly mediums in the advertising industry. Businesses have to invest money for prop materials, production rates and ad space fees.
Promotional merchandise, on the other hand, is achievable in one-stop shops. Once you hand over your design and product preferences to a promotional products team, they do all the work for you. There are a variety of products to choose from and wide a range of prices that will suit every budget.
Promotional products franchise opportunities are at the heart of Fully Promoted. We started out as a small family-owned business and transformed into one of the largest marketing franchise companies in the world. Our team of promotional products experts will give you the chance to help other businesses achieve success. Invest in a franchise with us today.