FRANCHISE FAQs

Your questions about buying a franchise in Australia answered

We understand that buying a franchise in Australia is a big decision, and we want you to have the tools and information you need to move forward with confidence.

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What is a Fully Promoted franchise?

Fully Promoted is Australia’s largest branded apparel and promotional products franchise network. With more than 70 brick-and-mortar stores across Australia and growing, we’re the trusted national partner for branded uniforms, workwear, and promotional products in the B2B sector.

Why should I buy a franchise instead of starting my own business?

In Australia, more than 60% of new small businesses fail within their first five years of operation. That’s because starting a business from scratch runs a higher risk of failing, as there are no proven systems, an undeveloped brand, and often a lack of expert support in place.

One of the key benefits of buying a franchise, whether you’re a first-time business owner or a seasoned retailer, is that you’ll own your own business, but you’ll never be alone. Fully Promoted ensures that franchisees receive comprehensive training and ongoing support.

How much does it cost to buy a Fully Promoted franchise in Australia?

Getting started with your own Fully Promoted franchise is designed to be accessible and manageable. The cost for each franchisee varies depending on several key factors; however, you may spend approximately $130,000 to $250,000 AUD to get started. This includes the $69,500 franchising fee as well as equipment and other essentials.

What ongoing fees will I need to pay?

All franchisees contribute a marketing fee, calculated from 1% of annual revenue, as well as an annual royalty fee, calculated as 6% of annual revenue. These fees help support monthly marketing campaigns, including brand awareness, content marketing, search engine optimisation, and Google Ads to generate enquiries to your store. They all go towards ongoing operational support and training from the Fully Promoted network.

Do I get an exclusive territory?

Yes, all stores gain a license to service a territory. This ensures that you get exclusive access to a region without direct competition from another Fully Promoted franchise. Some franchisees also choose to purchase additional territories to expand their footprint and operations.

What makes Fully Promoted different from other franchises?

The Fully Promoted franchise model is a proven business model that’s been expertly designed and perfected to maximise the Australian market. Exclusively serving professional clients and organisations, Fully Promoted franchise owners benefit from predictable schedules and brand operations that support sustained growth and success.

The success of the Fully Promoted franchise model is in its ability to secure high-value, long-term contracts and repeat customers, simplifying operations and reducing the time and cost of pursuing low-value clients and sales. As a franchise partner, you’ll immediately leverage a globally recognised and industry-leading brand with proven B2B operating solutions.

Can I convert my existing business to a Fully Promoted?

Yes. Running a business on your own can be tough; you may feel as though you don’t have the right support or the right systems in place to meet your growth goals. Converting your branded apparel or promotional business to a Fully Promoted franchise model can help you to scale at speed and feel connected and supported by a large network of fellow owners. To find out more, visit our Get Started page.

What support and training do I receive when becoming a franchisee?

Once you’re ready to move forward, you’ll gain access to everything behind the brand: proven training programs, marketing playbooks, operational tools, and ongoing support designed to get your business on a repeatable path to revenue. Through our intensive four-week training program, you’ll get hands-on experience with our proven systems and day-to-day operations, gaining the strategies and guidance you need to set your store up for success from day one.

Do I need prior business experience?

No, you don’t need business experience to be successful with Fully Promoted. Bring your passion for learning and customer service, and your entrepreneurial mindset, and we’ll support you with our proven business model and systems. We’ll provide you with comprehensive training programs and exceptional resources and support, so you can confidently trade from day one.

What does a typical day look like as a franchise owner?

A typical day for an Australian Fully Promoted franchise owner is dynamic, focusing on B2B sales, client relationship management, and overseeing the production of branded apparel and promotional products. Operating mostly Monday to Friday, owners combine showroom sales, design, and marketing to help businesses grow, while still enjoying their weekends. If you’re energetic, people-oriented, and enjoy varied, hands-on, and rewarding work, a Fully Promoted franchise is the perfect choice.

What industries would my customers come from?

Fully Promoted franchises cater to professional clients across a wide range of industries who prioritise value, quality, and long-term partnerships. This structure allows franchisees to work within standard business hours, supporting a better work-life balance.

Can I sell my franchise in the future?

Yes. If you want to sell your franchise to a new owner in the future, we’re here to help. It begins with a confidential conversation to understand your business, your timeline, and the outcome you want. We can help you navigate your sale to:

  • protect what you built.
  • preserve relationships with customers and vendors.
  • create continuity for staff and operations.

Have more questions? Check out our blog for regular updates on the Fully Promoted franchise opportunity.

DOWNLOAD OUR FRANCHISE BROCHURE AND LEARN ABOUT BECOMING A FULLY PROMOTED FRANCHISE OWNER.