Competition in the Promotional Products Industry
Learn about the Competition Before You Invest in Fully Promoted
Before you invest in a Fully Promoted franchise, part of your research is learning about the other businesses in the promotional products industry that will compete with you. To find out if Fully Promoted will be a good fit in your community, you need to find out who you are competing against.
Remember, some healthy competition is a good thing. It means that there is a market in your territory for the outstanding products and services we provide. But it is also important to watch out for over-saturation of your market, which will harm your business, so you will need to think about alternative locations. Do your due diligence and be realistic about your franchise’s competition and you will set yourself up for success.
Below is a short list of some of Fully Promoted’s competition in the promotional products industry. These are just some of the brands that offer some of the same products and services that we do. It is important to note that there are virtually no other companies that offer small- and medium-sized businesses a full range of marketing services and promotional products, which is why Fully Promoted stands out from the competition.
Additionally, be sure to research smaller, independent providers in your area for a larger scope.
Proforma’s services include printing, promotional products, marketing, e-commerce, and packaging. However, their franchisees do not get exclusive territories, which means that franchise owners are in competition with each other. Though Proforma has a large range of products and services, they still do not compare to the selection that Fully Promoted offers our customers.
Instant Imprints may have a similar product range as Fully Promoted, but they do not have the brand reach that we have. Their nearly 50 locations cannot compare to the hundreds of Fully Promoted franchises around the world. Instant Imprints makes promotional products, apparel, signs, banners, and printing, but they cannot offer the full breadth of branded products that Fully Promoted can. In addition, our marketing services like SEO, websites, and lead services are unlike anything Instant Imprints has to offer.
These are just two members of the promotional products industry in Australia. The best way to know which businesses will compete with you – whether they are small and local or large and international – is to do research in your specific area. Knowing the competition lets you get ahead of the game when you open for business.